Embedded Strategy & Operations · For Women-Led and Women-Focused Brands

Your company has a strategy. I build what makes it work.

Operational infrastructure, data systems, and strategic clarity for women-led brands — from a strategist who's spent a decade inside Grubhub, Amazon, the Brooklyn Nets, and Burberry.

Let's Talk Through It Meet Chandni

Career Impact

A decade-plus of data, pricing, and strategy inside Grubhub, Amazon, amika, the Brooklyn Nets, Whole Foods, and Burberry.

$15M+
Revenue impact delivered
52%
Efficiency gains from operating model redesign
60%
Year-over-year growth achieved

This Is Not Traditional Consulting

Most consulting ends in a deck. That's where things break.

The usual way

You receive recommendations, a roadmap, maybe a few frameworks.

And then you're left to figure out how to make it actually work inside your business.

The Impact Shift way

I'm an embedded, execution-focused partner.

I work inside your business to build the systems, structure, and decision-making infrastructure to actually scale.

Where We Focus

Two ways to work together.

Every engagement starts with the same free 30-minute call — we figure out which of these fits, or whether a smaller starting point makes more sense.

The Embedded Strategist

Flagship · 90-Day Engagement

This is not consulting where you receive a deck and a handshake. I embed directly inside your team for 90 days — functioning as your strategic brain on narrative, data, growth, and decision-making.

I define the story your data is telling.

I rebuild the narrative you pitch with.

I identify the growth levers you've been sitting on.

Ideal for companies that have momentum but lack the structure to support it.

What's Included

  • Weekly strategy sessions (90 minutes)
  • Async support via Slack or email
  • Ops and data audit in the initial weeks
  • Custom 90-day execution roadmap
  • Cross-functional alignment across teams
  • 30-day post-engagement check-in

Sound like where you are? Let's pressure-test it together.

Talk Through This Engagement

Operational Efficiency

Audit-Led Project

I audit your current state and identify what's creating drag — finding what's breaking before it becomes costly.

I rebuild the operating model around how your team actually works, or needs to be working.

I build the decision frameworks that keep execution aligned with strategy.

Ideal for businesses that have grown quickly but don't have the systems to match.

What's Included

  • Current-state audit & gap analysis
  • Identification of financial implications
  • Operating model redesign, if necessary
  • KPI framework & performance metrics
  • Decision frameworks & planning cadence
  • 30-day post-engagement check-in

Growth outran your systems? That's fixable.

Talk Through This Engagement

Smaller Starting Points

Not ready for a full engagement? Start here.

Data Audit

One-Time

A focused audit of your data, metrics, and narrative. Walk away with a written report and three signature stats you can lead with in any room.

Start with an audit →

Strategic Partnership

Monthly

One 45-minute session per week, async support, and a monthly strategic review. A consistent thought partner without a full project scope.

Start the conversation →

The Person Behind Impact Shift

Chandni
Dubal

Founder & Principal Strategist
Data · Pricing · Operations
Chicago, IL

I've spent more than a decade in data, pricing, and strategy inside some of the most recognizable consumer brands in the world — Grubhub, Amazon, amika, the Brooklyn Nets, Whole Foods, and Burberry.

Different industries. Different sizes. Same lesson: every organization hits the same pitfalls. Strategy stalls in the same places. Data gets ignored in the same ways. Growth outruns systems on the same schedule.

I started Impact Shift to put that pattern recognition to work for the companies I care most about: women-led and women-focused brands.

Not because women founders need more advice — they're drowning in advice. But when the odds are stacked against you, you don't get the luxury of learning every lesson the hard way. You need someone who has already seen where it breaks.

Two Patterns Worth Noting

01

I'm consistently hired to be the first — the first person in a newly created role, or the first hire on a brand-new team. Building from zero is my default setting: it demands diligence, data-driven problem solving, and ruthless efficiency from day one.

02

Every single company I've worked for has been acquired or sold while I was there. Coincidence? Maybe. But it means I've done my best work inside high-stakes, high-change environments — exactly the conditions of a scaling company.

What It's Like to Work Together

"I've had the great fortune of working with Chandni twice — hiring her at Whole Foods and again at Amazon. In each instance, I've been very impressed with how she assimilates into a culture and how quickly she adds value… regularly adding value to other teams with her extensive retail and pricing strategy knowledge."
Bill Dudziak
Multi-industry analytics leader · ex-Amazon, ex-Home Depot
Managed Chandni directly

Why Impact Shift. Why Now. Why Women.

Women founders don't need more advice. They need infrastructure.

Women-led companies raise a fraction of the capital their peers do. They face harder questions in diligence, tighter margins for error, and a constant demand to prove it — with data, with traction, with everything.

What they're not lacking is vision. And it's not advice — advice is everywhere.

What's scarce is the strategic and operational infrastructure to scale without stumbling into the pitfalls every growing company hits — when the odds leave you less room to recover.

Impact Shift exists to build exactly that.

This isn't a marketing angle. I publish data-driven analysis of the systemic patterns shaping women's lives — read by tens of thousands — at my publication, Women Are Not Imagining It.

Read the Receipts

Free Consultation · 30 Minutes

Not sure where to start? Let's talk through what's actually going on.

This is a working conversation, not a pitch. We'll look at your current state, what's feeling stuck, and where things may be breaking across your operations, data, or revenue model.

You don't need everything figured out before this call.

If it makes sense to work together, we can talk about that. If not, you'll still leave with clarity.

Book Your Free Call